Why do I make this claim?
People are using hashtags as names.
I ran the Philadelphia Marathon this weekend and I saw people put their TWITTER HANDLES on the back of their shirts- - no not their names, but their TWITTER handles.
Along the course, I kept seeing signs that said #winning and #runlikeakenyan (always wonder how Kenyans feel about that)...
I was wondering whether next year I should try a potentially self-serving experiment: Could I get YOU students to organize a social media campaign for ME as I run my next marathon. E.G. could we test out Gladwell's weak ties, and see if you could get college students in another city to show up at EVERY water stop along the way of a marathon.
Some potential problems.
1) completely self-serving exercise of YOUR energy toward organizing
2) the big issue is can you actually MOBILIZE people OFFLINE v. ONLINE
This is the issue we saw with Last Airbenders, right with RaceBending
3) What's in it for you? This would be a huge test of the gift economy.
Thoughts?
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